Hooters Management Corp. is launching a new fast-casual restaurant concept, and they’re calling it hoots™, A HOOTERS Joint.
The first hoots is set to open in mid-February in the Chicago suburb of Cicero. It will feature the most popular signature items on Hooters’ menu. The new concept will marry affordability with quick service, making Hooters World Famous Wings available through a new, scaled down restaurant.
“The hoots smaller footprint lets us bring America’s favorite wings to more and smaller neighborhoods,” said Hooters Management Corp.’s President and CEO Neil Kiefer.
The new hoots will be 2,800 square feet, with 75 seats featuring a full-service bar in addition to counter service for dine-in or take-out.
“We are very supportive of this initiative,” said Hooters of America CEO Terry Marks. “It is a logical extension of the brand and will provide more people with more opportunities to enjoy our world famous wings.”
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