Electronic flip books like the ones on the issuu.com platform are great for letting readers interact with your print content in a new context. They can also be great as a media sales tool, giving ad buyers as sense of your print product’s content, ad mix, and style. However, many media buyers still want to see a physical copy of a print product prior to placing an ad order. “Flip Through” videos go further than the traditional issuu-style flip book by featuring a Media Sales Professional flipping through the physical publication while talking about key points the ad buyer cares about.
I have been utilizing flip-through videos to sell ads for a few years now. I find it enables ad buyers to make an educated decision on where they will place their ad without having to wait for a media kit to and sample copies to arrive.
What does a…
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