Starting this week, Venmo customers can shop on their mobile phone and make purchases at more than two million U.S. retailers via the mobile web. Venmo customers can now more easily split online purchases among friends and share payments on the Venmo feed, making it easier than ever to celebrate group experiences and remove the awkwardness that comes with cash or checks.
Just in time for the holiday season, Venmo customers can shop at millions of merchants that accept PayPal – such as Lululemon, Forever 21, and Foot Locker – using their Venmo balance or linked credit card, debit card, or bank account. At launch, Venmo customers will receive a notification in their Venmo app inviting them shop. Eligible purchases made with Venmo qualify for purchase protection, which may provide a full refund if customers don’t receive an item or it’s significantly different than the description.
“Offering a way to pay at millions of retailers is a major step in the evolution of Venmo,” said Bill Ready, Chief Operating Officer of PayPal. “Our vision for Venmo is to not only be the go-to app for payments between friends, but also a ubiquitous digital wallet that helps consumers spend wherever and however they want to pay, regardless of device. Through 2017 and beyond, we will continue to evolve the payments experience that has helped make Venmo a cultural staple, while also applying that same magic to split, share and pay in new ways.”
To celebrate Venmo’s place in today’s culture, Venmo revealed this week a new brand campaign, dubbed “_______ Me,” which celebrates Venmo’s status as a household name and reminds everyone that payments can be fun. “_______ Me” takes an irreverent approach to everyday moments in which people use Venmo. The multi-platform campaign, which runs through the end of the year, includes digital, experiential, and outdoor advertising. The new campaign was created in partnership with Zambezi and Noble People.
In addition, to provide more options to easily manage and move money, Venmo customers will soon be able to instantly transfer money from Venmo to their bank accounts via eligible debit cards, providing access to funds faster than ever before for just $0.25 per transfer. Funds will typically be available in a customer’s bank account in a matter of seconds, although some banks may take up to 30 minutes. The new option will be available to all Venmo users over the coming months. Funds in a customer’s balance are immediately available to use when shopping with Venmo, and as always, there is no charge to transfer funds directly to a customer’s bank account through the original bank transfer functionality.
Businesses can now offer Venmo as a mobile payment option through the PayPal and Braintree platforms. To learn more, visit www.venmo.com/business