Early predictions from Deloitte indicate spending will be up in 2017. Sales increased by 3.6 percent in both 2015 and 2016. With a strong economy, job growth and the stock market at an all-time high, consumer confidence is positive. Holiday spending could top 4 percent.
Click and collect
However, sales will not benefit all retailers equally. eCommerce sales continue to grow at robust double-digit rates As a result, many brick-and-mortar retailers invested heavily in “click and collect” technologies this year to make it easier for customers to buy online with pickup at nearby store locations. Walmart now has 1,000-plus stores ready for curb-side pickup. Shoppers save time and avoid store crowds when their merchandise is brought to their vehicles.