Media Sales Pros: How To Enter Prospective Advertisers in Highrise CRM System + File Competitor Ad + Reach Out

David Flash

This video is the current process my Media Sales and Marketing Support teams employ to research and input prospective advertiser data into their Highrise CRM and simultaneously add a copy of their current competitor ad (that made them a qualified prospect) to their file and email a the prospect that they “saw their ad in XYZ Medium and thus think their medium might be a winner for them as well….”

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