What Goes Into an Effective Coupon Ad

David Flash

When it comes to coupon advertising design, a well executed ad is greater than the sum of its parts. Following are the 9 basic parts of a coupon ad. Many of the descriptions of the layout elements also include, tips to optimize the element for maximum attention and redemption.

ScreenShot2015-05-27at3.14.25PM_grande1. Offer: Make the offer value or discount HUGE in comparison to other elements as coupon. Sometimes, it the offer is buy one get one free, or buy one get one 50% off, the HUGE text will only read “FREE” or “50% Off” and then explain the required additional purchase in the qualifier text.

2. Subject: The subject of the coupon is what is being discounted. For example, in a “50% Off Dinner” coupon, “Dinner” would be the subject.

3. Qualifier: Explains additional restrictions or requirements to redeem the offer. Qualifier text can be smaller than the subject, but should still…

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