Wrapped Vans & City Sign Laws: They’re legal if the primary purpose and use is not as signage

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Bryan-College Station’s Fabric Care Cleaners wraps their pick up and delivery vans.

Wrapped vehicles are a smart way for you and your team to “ride for your brand” and promote your business on the go. They are also attention-getting when they are parked in front of your shop. Really, a smart marketing move all-around (poor pun sort-of intended).

In some cities, businesses faced with little street-visibility and no options for installing monument signs closer to traffic will opt to purchase one or more vehicles to park in view of passing traffic, effectively functioning as signs in the parking lot.

College Station’s Rules on Wrapped Vans and Trailers

While some businesses in College Station are utilizing wrapped vehicles as signs in College Station, city sign ordinances do not permit them to be used as such.

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City of College Station senior planner Alaina Helton knows what’s legal and what’s not when it comes to signs in College Station. Contact Alaina at 979-764-3757 or email ahelton@cstx.gov

Brazos Business asked City of College Station senior planner Alaina Helton for clarification about the legality of parking wrapped vans in proximity and clear view of passing traffic, effectively having them function as signs in commercial parking lots. While some municipalities do permit “wrapped vans as signs,” Helton showed us where City of College Station code states “signs that are displayed on motor vehicles…such as signs indicating the name or the type of business, excluding all banners, that are located on moving vans, delivery trucks, trailers or other commercial vehicles are permitted; but only if the primary purpose of such vehicles is not for the display of the signs thereon.”

In College Station parking your company’s wrapped van, or fleet of wrapped vans, out by the street is against code if in doing so the vehicles are not “parked or stored in areas appropriate to their use as commercial or delivery vehicles, such as service areas or locations close to the business building away from public traffic areas.”

City of College Station ordinances relating to Vehicle Signs.

  1. Signs that are displayed on motor vehicles that are being operated or stored in the normal course of a business, such as signs indicating the name or the type of business, excluding all banners, that are located on moving vans, delivery trucks, trailers or other commercial vehicles are permitted; but only if the primary purpose of such vehicles is not for the display of the signs thereon, and only if such vehicles are parked or stored in areas appropriate to their use as commercial or delivery vehicles, such as service areas or locations close to the business building away from public traffic areas.
  2. Signs or advertisements permanently attached to non-commercial vehicles, excluding all banners, are permitted.

How to Report College Station Code Violations

The Code Enforcement Division is the “one stop shop” for premise code enforcement issues. We are responsible for the compliance with codes and ordinances concerning:

  • Parking
  • Weeds & Grass
  • Health & Safety
  • Zoning Violations
  • Sanitation
  • Illegal Dumping

For more information about our division or to report a code violation:

1) call 979.764.6363;

2) email codeenforcement@cstx.gov; or

3) Click on the icon below for SeeClickFix
     SeeClickFix Click here for more information about SeeClickFix.

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Want to learn about Code Enforcement more in-depth? Watch the video below as Julie Caler, Code Enforcement Supervisor, talks at a Seminar Supper hosted by Barbara Moore, Neighborhood Services Coordinator.

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